1. We have an established, recognized European foodservice concept with demonstrable success on three continents (Europe, North America, Asia).

2. Thanks to our company’s extensive networks, we are able to ensure greater value creation and opportunities for our franchisees.

3. We insist on preserving the highest possible level of integrity in our dealings with all our franchisees.

4. We know what kind of support our franchisees need and, even more importantly, what they DON’T need.

5. We are honest and transparent in all aspects of what we offer as a business.

6. We take the time to understand the specific business challenges our franchisees face in their respective markets and try to help them tackle these challenges to the best of our abilities.